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The Italea project: an exciting journey tailored to those with Italian origins

Immagine Italea social quadrata

The Italea project is aimed at Italians nationals living abroad and at those of Italian background: services, discounts and offers for those who want to travel to Italy to follow in the footsteps of their family history.

A journey through Italy’s wonders to discover one’s origins and rediscover the places, traditions and culture of the ancestors. The Italea project has started, inviting Italians nationals living abroad and those with an Italian background to discover the places and traditions of their origins. The project provides a set of tourist services – routes, workshops, perks, discounts – to facilitate travel in Italy, thanks to the work of a deep network of professionals who will take care of informing, welcoming and assisting travellers in every region of Italy. All information is available on the website dedicated to the project italea.comwhich offers support in every step of the rediscovery journey: from historical-family research to organizing the personalized experience in Italy. The program also offers a series of roots workshops, activities that allow to deepen the knowledge of the culture of origin, and therefore linked to ancient crafts, traditional cuisine, popular music and dance, dialects.

Italea is aimed at both those who already know their Italian origins and those who have yet to discover them, who can rely on a network of expert genealogists who will help trace and reconstruct their family history.

2024 is the Year of Italian roots in the world, dedicated to welcoming those with an Italian background in their territories of origin with local events and initiatives, and presents itself as the ideal time for a trip to the Belpaese. Awaiting guests are events and initiatives organized by more than 800 municipalities throughout the country.

Through the Italea Card loyalty program you will be able to obtain any kind of discounts, benefits and services by the businesses participating in the program. These can be accommodation facilities, restaurants, wineries, craft shops, transport companies, car rentals and many other activities that allow the “roots traveller” to live an unforgettable experience.

In addition to strengthening the bond with Italian communities abroad, Italea aims to promote a model of sustainable, responsible and accessible tourism, to promote small municipalities and all those areas which, both in the past and today, suffer from depopulation due to migratory flows.

Italea is the promotional program of the “roots tourism”, launched by the Ministry of Foreign Affairs and International Cooperation within the PNRR project and financed by NextGenerationEU for the period 2022-2025. The name Italea derives from “talea”, a practice by which a plant is allowed to reproduce and multiply. By cutting a part of it and replanting it, it can be given new life, by growing new roots: just as it happens with migrations. This program represents an invitation to rediscover the “mother plant”.

For further information please contact:

To download the brochure click here